Named by Forbes Magazine: “The Film Director Behind Fashion’s Viral Videos”, Luca Finotti is an Italian creative and film director who has directed fashion films for Nike, Versace, Giorgio Armani, Dolce & Gabbana, Tommy Hilfiger, Golden Goose Deluxe Brand, Givenchy by Riccardo Tisci, Moschino, Hugo Boss, Jeremy Scott, Adidas, River Island, Tod’s, Cover Girl, Rimmer London Look, MSGM and Pitti to name a few. He also collaborated with international magazines including Vogue Italy, Vogue China, Vogue Russia, Dazed & Confused, i-D Magazine and Hercules Magazine.

Having a graduation in Marketing and Economy at the renowned Luigi Bocconi University in Milan and studying cinema at the New York Film Academy gave Luca all the skills to be a successful artistic and viral film director by combining powerful moving images and the development of Social Media. His creations always starts from an idea that then is developed based on trend research to guarantee the worldwide virality of every film & campaign and to make every project a visible and shareable online experience in the millennial era.

His portfolio is full of national and international stars including Lady Gaga, Jeremy Scott, Janelle Monae, Gigi Hadid, Monica Bellucci, Rita Ora, Sofia Vergara, Paris Jackson, Emmanuelle Seigner, Toni Garrn, Daniel Brühl, André Turpin, Sita Abellan, CL, Stephen Dorff, Karlie Kloss, Marco Mengoni, Amanda Lepore, Bianca Balti, Simone Nobili and Simon Nessman. In his early career, he has met figures like Arianne Phillips, Michelangelo di Battista, Nicola Formichetti, Anna Dello Russo, Mariano Vivanco, Sara Maino, Paolo Zagoreo and Giovanni Dario Laudicina.

He won the Best Director award for his recent film Versace Manifesto at Cinemoi Film Festival 2018, and his project #WeBelieveInThePowerOfLove for Nike was screened and awarded in more than 25 Film Festival awards across the globe including the Ciclope, Aesthetica, CineMoi, Venice, Copenhagen, Canadian and Berlin Fashion Film Festivals. He also exhibited as artist in “Il Nuovo Vocabolario della Moda Italiana” at Triennale di Milano.